I am an experienced UX designer and engineer able to assist in front end efforts from concept to development. My experience and skillsets bridge departments and fields, allowing me to see and understand User Experience holistically. I have an innate understanding of usability and the consumer, able to identify trends and opportunities, and the dynamic relationship of UX efforts in regards to customer and business. I am able to work easily with data, stakeholders, and development teams, and strive to make businesses better by helping produce experiences that appeal to the consumer at an intuitive level.
Work Experience
January 2016 to April 2024
At Cabi I provide UX analysis, design, and Frontend development for several Cabi products, including the customer-facing site (cabionline.com / wordpress), emails, stylist administration sites (custom java app, salesforce sites)and several mobile apps (angular). This involves sharp UX for two very different demographics: stylists and consumers, which requires 2 sets of apps and websites, as well as the stylist backoffice application.
January 2022 to January 2023
I provided UX research, design, and development for site-refresh/upgrade project for Norwex Global, with aim to increase purchases and customer retention through streamlining purchase flow, product placement, and better global site ux. This involved an analysis of current site flow and customer data; identifying opportunities, and presenting the quantitive and qualitative analysis that undergirded change decisions to stakeholders. I worked through an iterative design stage, where I provided wireframes through finished designs. Once approved, I then provide front end code as needed (html, css, and js working with an API) to ensure fidelity to the designs.
January 2012 to January 2016
At USA Football I worked as a UX researcher, designer, and developer for their many digital properties, including websites (react, wordpress, salesforce), microsites (react), office applications (custom ROR), and mobile apps. My process involved analyzing website and customer data, initiating research efforts, and providing data and consultation to individual stakeholders. I would work with stakeholders to provide wireframes and high level designs, and if needed help with the development of the projects.
January 2004 to January 2012
At TCC I started as a designer, but worked my way up to Digital Creative Director, eventually responsible for managing all of the digital properties for 7 sub corporations. My work included overseeing UX, planning, design, and development of all the digital media, including several award winning sites and applications. At TCC I mentored and managed a team of designers and developers.
January 2001 to January 2004
Provided web design and development for a major ecommerce site, with over 4 million in sales annually. Helped update the website from datatables and written orders to a modern ecommerce site. Helped update the backend for sales and customer service to integrate with warehouse and website.
B.S. Philosophy
Liberty University
Design: Adobe CC apps (PS, AI, XD, AE), Sketch, Figma
Code: HTML, CSS (layout and animations), Vanilla Javascript and Frameworks (React, Angular, Vue, Astro, Jquery), GSAP animation; experienced providing frontend for Salesforce, PHP, Laravel, Rails, Java
Process: Agile, Jira, Git, build systems